Evidence over opinion
Every recommendation ships with a number behind it. If we can't measure it, we won't claim it.
A studio that treats growth like engineering
Spira is an AI-native growth practice in Lisbon. We pair adaptive analytics with hands-on execution so your marketing compounds — quarter after quarter.
Our story
Evidence first, opinions later
We founded Spira in 2018 with one frustration: too much marketing ran on instinct and slide decks, while the data that could settle the argument sat unused. So we built a practice that treats growth the way engineers treat a system — instrumented, testable and improved on a schedule.
Today the studio pairs analysts, strategists and media leads around one shared dashboard. AI does the heavy lifting on forecasting and audience scoring; people decide what matters and why. The result is marketing that compounds — each month's experiments make the next month's decisions sharper.
We work with teams worldwide from our base on Rua do Alecrim in Lisbon — from first paid experiments to enterprise-grade attribution. The brief never changes: find the few levers that move the numbers, then prove the impact.
Proof in the numbers
Growth, compounded
+0
Years compounding growth
0%
Client retention
+0M
Leads generated
0
Teams partnered
How we think
Principles that hold up ✦
Compounding by design
We sequence work so each quarter inherits the gains of the last, instead of restarting from zero.
Calm under pressure
Sharp, measured, unflustered — growth as a system, not a scramble.
The people behind the numbers
Meet the studio
Marek LindqvistFounder & Strategy Director
Joana ReisHead of Analytics
David HoffmannAutomation Lead
Carla MendesMedia Director
Let's compound growth
Put AI-led marketing to work
Built to deliver measurable, scalable results — let's map the few levers that move your numbers.
Get Started ↗